What does this mean?
Moves teams from reactive to proactive by giving leaders and stakeholders a consistent, at-a-glance market summary that informs messaging updates, sales enablement, and roadmap decisions without manual research.
How it works?
Researches competitor websites, blogs, product pages, press releases, social channels, news mentions, and other key data sources, then summarizes key insights such as positioning changes, product shifts, and priority headlines into a concise brief with source links—delivered on a schedule via email and to a team channel for discussion.
Workflow steps
Step 1: Run on a schedule
The Workflow activates automatically on a set cadence—weekly, bi-weekly, or whatever rhythm fits your team's needs—so competitive intelligence arrives consistently without anyone lifting a finger.
Step 2: Research competitor landscape
Cassidy's Research Agent searches competitor websites, blogs, product pages, press releases, social channels, and news mentions to gather the latest updates across your competitive set.
Step 3: Analyze and summarize key insights
Using a Cassidy Agent with context from your Knowledge Base, the Workflow distills the raw research into a concise brief—highlighting positioning changes, product shifts, and priority headlines that matter most to your business.
Step 4: Format the digest with source links
The Workflow combines the summarized insights into a polished, scannable format complete with source links, so stakeholders can dig deeper on anything that catches their attention.
Step 5: Deliver to email and team channel
The finished digest is sent via email to key leaders and posted to a team channel (like Slack or Microsoft Teams) for discussion—keeping everyone aligned and ready to act on market shifts.