> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cassidyai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Company Profile Dossier

> Automate research by pulling firmographics, leadership, and news to highlight target segments and outreach angles.

<Frame>
  <img src="https://mintcdn.com/cassidy/sYy-vNuqpU0xqerK/images/use-cases/company-profile-dossier-img-0.png?fit=max&auto=format&n=sYy-vNuqpU0xqerK&q=85&s=de345db13f3f851c87db349639c19ccc" alt="Company Profile Dossier" width="1920" height="1080" data-path="images/use-cases/company-profile-dossier-img-0.png" />
</Frame>

## What does this mean?

Marketing teams launch targeted campaigns faster with consistent profiles that improve segmentation, message relevance, and conversion without manual research.

Builds concise, source-linked company profiles by pulling firmographics from CRMs, leadership from LinkedIn, and recent news from public sources, then highlights target segments, buying signals, and outreach angles.

## Workflow steps

<Steps>
  <Step title="Trigger on new company request">
    The Workflow activates when a team member submits a company name for research—either through a manual trigger, a CRM update in Salesforce or HubSpot, or a scheduled batch run.
  </Step>

  <Step title="Pull firmographic data">
    Cassidy queries your connected CRM to retrieve existing company information—industry, size, location, revenue range, and any historical engagement data already on file.
  </Step>

  <Step title="Research leadership and organizational structure">
    The Research Agent searches LinkedIn and public sources to identify key decision-makers, their roles, and recent career moves that could signal openings for outreach.
  </Step>

  <Step title="Gather recent news and buying signals">
    Cassidy scans public news sources, press releases, and industry publications to surface recent funding rounds, product launches, expansions, or leadership changes that indicate active buying intent.
  </Step>

  <Step title="Generate company profile dossier">
    The Workflow synthesizes all gathered data into a concise, source-linked company profile—complete with target segment classification, key talking points, and recommended outreach angles.
  </Step>

  <Step title="Route for review and export">
    The completed dossier is sent to the marketing team for human-in-the-loop approval. Once approved, it can be exported as a Microsoft Word document or logged directly back to your CRM for campaign use.
  </Step>
</Steps>

## Related

<CardGroup cols={2}>
  <Card title="Build and configure an Agent" icon="robot" href="/agents/build-and-configure">
    Create a custom Agent with tailored instructions and Knowledge Base access.
  </Card>

  <Card title="Set up your Knowledge Base" icon="book" href="/knowledge-base/setup">
    Add your company documents so Agents can reference them.
  </Card>
</CardGroup>
