> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cassidyai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Content Planner

> Get weekly suggestions with topics, hooks, captions, and optimal publish times based on performance.

<Frame>
  <img src="https://mintcdn.com/cassidy/sYy-vNuqpU0xqerK/images/use-cases/linkedin-content-planner-img-0.png?fit=max&auto=format&n=sYy-vNuqpU0xqerK&q=85&s=6a28593d9ead149109c3c61971815c0c" alt="LinkedIn Content Planner" width="1920" height="1080" data-path="images/use-cases/linkedin-content-planner-img-0.png" />
</Frame>

## What does this mean?

Helps marketers post consistently with data-backed, high-quality ideas that increase reach and engagement—without manual research or guesswork.

Pulls recent LinkedIn post performance and competitor content with basic stats, then suggests weekly post ideas with topics, example hooks, captions, and recommended publish times based on what’s working.

## Workflow steps

<Steps>
  <Step title="Run on a weekly schedule">
    The Workflow activates automatically on a set schedule—weekly or at your preferred cadence—so content planning happens consistently without manual effort.
  </Step>

  <Step title="Pull recent LinkedIn performance data">
    Cassidy connects to your LinkedIn account and retrieves engagement metrics from your recent posts, identifying which topics, formats, and publish times are driving the best results.
  </Step>

  <Step title="Research competitor content">
    Cassidy scans competitor LinkedIn profiles to surface trending topics, high-performing post formats, and engagement patterns in your space.
  </Step>

  <Step title="Analyze what's working">
    The Workflow analyzes your performance data alongside competitor insights to identify content themes and timing strategies that resonate with your audience.
  </Step>

  <Step title="Generate weekly post ideas">
    Based on the analysis, Cassidy produces a set of post recommendations—complete with topics, example hooks, draft captions, and optimal publish times tailored to your audience's engagement patterns.
  </Step>

  <Step title="Deliver your content plan">
    The Workflow sends your weekly content suggestions via email or Slack, giving you a ready-to-use posting calendar with data-backed ideas you can publish or refine.
  </Step>
</Steps>

## Related

<CardGroup cols={2}>
  <Card title="Build and configure an Agent" icon="robot" href="/agents/build-and-configure">
    Create a custom Agent with tailored instructions and Knowledge Base access.
  </Card>

  <Card title="Set up your Knowledge Base" icon="book" href="/knowledge-base/setup">
    Add your company documents so Agents can reference them.
  </Card>
</CardGroup>