What does this mean?
Cuts manual review and improves media ROI by automatically triaging placements into blocklists and optimization lists, protecting brand integrity while focusing spend where it works. Screens thousands of monthly display ad placements by checking domain reputation signals (e.g., extension patterns) and site content for brand relevance, then flags non brand safe sites and analyzes cost/click data to identify high cost, low performance placements.Workflow steps
Upload placement data
The Workflow begins when your team uploads a list of display ad placements—typically thousands of URLs from your monthly media buy.
Loop through placements
Cassidy processes each placement individually, ensuring every site in your list gets reviewed systematically.
Check domain reputation
For each placement, the Workflow analyzes domain reputation signals—flagging suspicious extension patterns (.xyz, .click, etc.) and other indicators that suggest low-quality or risky inventory.
Analyze site content for brand relevance
Cassidy evaluates each site’s content against your brand guidelines and target audience to determine whether it’s a suitable environment for your ads.
Flag non-brand-safe placements
Sites that fail reputation or relevance checks are automatically flagged and added to a blocklist, protecting your brand from appearing alongside inappropriate content.
Evaluate cost and performance data
The Workflow cross-references placement data with cost-per-click and performance metrics to identify high-cost, low-performing sites draining your budget.
Generate optimization recommendations
Based on the analysis, Cassidy categorizes placements into blocklists (sites to exclude) and optimization lists (high-performers to prioritize), with clear rationale for each decision.
Related
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