What does this mean?
Helps marketers post consistently with data-backed, high-quality ideas that increase reach and engagement—without manual research or guesswork. Pulls recent LinkedIn post performance and competitor content with basic stats, then suggests weekly post ideas with topics, example hooks, captions, and recommended publish times based on what’s working.Workflow steps
Run on a weekly schedule
The Workflow activates automatically on a set schedule—weekly or at your preferred cadence—so content planning happens consistently without manual effort.
Pull recent LinkedIn performance data
Cassidy connects to your LinkedIn account and retrieves engagement metrics from your recent posts, identifying which topics, formats, and publish times are driving the best results.
Research competitor content
Cassidy scans competitor LinkedIn profiles to surface trending topics, high-performing post formats, and engagement patterns in your space.
Analyze what's working
The Workflow analyzes your performance data alongside competitor insights to identify content themes and timing strategies that resonate with your audience.
Generate weekly post ideas
Based on the analysis, Cassidy produces a set of post recommendations—complete with topics, example hooks, draft captions, and optimal publish times tailored to your audience’s engagement patterns.
Related
Build and configure an Agent
Create a custom Agent with tailored instructions and Knowledge Base access.
Set up your Knowledge Base
Add your company documents so Agents can reference them.